Not everyone in Indiana is excited about out new state slogan.
Now Indianapolis tourism leaders say the states new “Honest to Goodness Indiana” slogan could hurt efforts to market the city as a vibrant destination with state-of-the-art facilities.
Critics contend the new slogan doesn’t have anything to do with travel or tourism and could undermine Indianapolis’ efforts to promote itself as a cosmopolitan destination.
State tourism officials say that the “Honest to Goodness” platform is an attempt to represent all areas of the state including Hoosier hospitality.
Some in the advertising industry say that we have to focus on the central part of the state and then the rest because that’s what draws people in.