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Demi Lovato Is the New Face of Skechers

Image courtesy of Credit: Rankin (via ABC News Radio)
Image courtesy of Credit: Rankin (via ABC News Radio)

And the latest female pop star to become the face of Skechers footwear is... Demi Lovato .

Demi will appear in the company's upcoming marketing and ad campaigns through 2016. She'll make her debut in a new Skechers commercial and print ad campaign that's launching this year. 

In a statement, the singer says, "My generation grew up with Skechers and now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!"

Some of the stars who've previously appeared in Skechers campaigns include Britney Spears , Christina Aguilera and Carrie Underwood .


Copyright 2014 ABC News Radio

 

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