And the latest female pop star to become the face of Skechers footwear is... Demi Lovato .
Demi will appear in the company's upcoming marketing and ad campaigns through 2016. She'll make her debut in a new Skechers commercial and print ad campaign that's launching this year.
In a statement, the singer says, "My generation grew up with Skechers and now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!"
Some of the stars who've previously appeared in Skechers campaigns include Britney Spears , Christina Aguilera and Carrie Underwood .
Copyright 2014 ABC News Radio