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“Honest to Goodness Indiana”


Indiana has come up with a new plan to market itself to the rest of the world.

A new brand unveiled Wednesday by the Indiana Department of Tourism now calls the Hoosier state “Honest to Goodness Indiana.”

The new saying replaces the 8-year-old “restart your engines”

Before that it was “Wander Indiana”.

The new slogan is designed to have a much broader appeal and will be the cornerstone of a tourism marketing campaign.

Officials say that 71 million visitors come to the state each year and spend $10 billion dollars.

This is an effort to increase that.

 The phrase and campaign took nine months and cost about $100,000 to develop.

The state will spend about a $1 million on its media campaign to lure tourists.