On Air Now

Current Show

Show Info »

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 100.7 FM Terre Haute, IN

Weather

Current Conditions(Terre Haute,IN 47807)

More Weather »
76° Feels Like: 76°
Wind: W 8 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Tonight

Partly Cloudy 57°

Tomorrow

Mostly Sunny 82°

Wed Night

Mostly Clear 58°

Alerts

“Honest to Goodness Indiana”

by
Honest To Goodness Indiana
Honest To Goodness Indiana

Indiana has come up with a new plan to market itself to the rest of the world.

A new brand unveiled Wednesday by the Indiana Department of Tourism now calls the Hoosier state “Honest to Goodness Indiana.”

The new saying replaces the 8-year-old “restart your engines”

Before that it was “Wander Indiana”.

The new slogan is designed to have a much broader appeal and will be the cornerstone of a tourism marketing campaign.

Officials say that 71 million visitors come to the state each year and spend $10 billion dollars.

This is an effort to increase that.

 The phrase and campaign took nine months and cost about $100,000 to develop.

The state will spend about a $1 million on its media campaign to lure tourists.

Comments