Performers at Super Bowl halftime shows don't get paid, but really, they don't need to: the resulting increase in record sales more than makes up for their time. Take Bruno Mars , for example. Following his blockbuster performance at the big game this past Sunday, sales of his current album have soared.
Bruno's performance, which featured a string of hits plus an appearance by the Red Hot Chili Peppers , was the most watched halftime show in history, drawing more than 115 million viewers. Now, Billboard reports that his album Unorthodox Jukebox appears to have experienced a 164 percent sales increase since Sunday. On the chart that's being released today, the album is expected to return to the top 10 for the first time since September.
Bruno's album had already experienced a sales bump thanks to the Grammy Awards; though he didn't perform, he was shown on camera accepting the award for Best Pop Vocal Album.
Billboard points out that the Super Bowl's effect on album sales this year will be unique, because unlike every solo artist who's ever headlined halftime in the modern era -- let's say from 1993 on, when Michael Jackson did it -- he only has two albums. In previous years, veteran acts experienced sales increases across their entire catalogs, but this year, the entire impact will be felt on Unorthodox Jukebox , Doo-Wops and Hooligans and Bruno's singles.
Beyonce , who performed last year, did not have a current album out at the time. Following her performance, sales of her then most recent album, 2011's 4, increased by 123 percent.
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