By Marina Lopes
WASHINGTON (Reuters) - Sprint Corp
Wireless carriers have been going after each others' subscribers as they try to increase revenue in a nearly saturated market.
Sprint's new offerings are $20 cheaper than T-Mobile's unlimited plan and are available to new and existing customers who bring in their own cellphone or pay full price for a new one.
The announcement comes just hours after rival T-Mobile US
Earlier this week, Sprint doubled data offerings for customers in family plans, while industry leader Verizon Communications
Price cuts are a top priority for Sprint's new chief executive, Marcelo Claure, as he attempts to turn around a company plagued by customer defections due to a network overhaul that has caused gaps in coverage.
Sprint shares edged up O.9 percent to $5.55, while T-Mobile shares slipped 1.6 percent to $29.21 on the New York Stock Exchange.
(Reporting by Marina Lopes; Editing by Jonathan Oatis)