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Indiana Looking For Help To Promote HIP 2.0

The state is asking advertising and public relations firms to submit plans on how they might work with the Family and Social Services Administration to market an alternative to Medicaid expansion in Indiana.

The Healthy Indiana Plan or HIP 2.0 doesn't have federal approval yet, so the marketing contract is contingent on gaining it.

The high-deductible health plan is aimed at about 550,000 low-income Indiana residents.

Proposals are due Friday with a vendor set to be selected Sept. 12.