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Jewel Teaming Up with Pure Via Sweetener

Image courtesy of Business Wire (via ABC News Radio)
Image courtesy of Business Wire (via ABC News Radio)

Jewel has scored a sweet deal. She will serve as a brand ambassador and spokesperson for the zero-calorie sweetener Pure Via.

Under the new partnership, Pure Via is offering a free digital cookbook/songbook, which includes downloads of live versions of Jewel's songs "Hands" and "What's Simple Is True." In addition, two holiday-related songs will be made available for download on September 1.   

The cookbook/songbook also features song lyrics, photos, recipes and more. You can check it out at PureVia.com/Jewel-Tunes .

Jewel's image will appear on Pure Via packaging and advertising, as part of its "Tune in to Pure" campaign. In addition, the brand is sponsoring the ACM Party for a Cause Festival, at which Jewel will appear, this Saturday in Las Vegas, one day before the ACM Awards are held in the city.

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