Justin Timberlake has been tapped by Bud Light Platinum to take part in a digital-to-real-world scavenger hunt that will give fans the chance to win trips to concerts on Justin's upcoming 20/20 Experience World Tour.
During the course of 13 weeks, Timberlake will release a weekly clue via his Facebook page, pointing fans in the direction of real-world and online "Platinum" experiences where they can unlock additional clues. The faster fans unlock clues and complete the scavenger hunts, the more points they will earn. Each week the top point earner will win two tickets to a see Justin as part of a "Platinum Nights" adventure complete with travel and hotel accommodations, admission to clubs, spending money and car service.
"I'm always trying to find new ways to connect with my fans on social media," says Timberlake in a press release. "And 'Platinum Nights' is a new twist on scavenger hunts that combines digital and real-world engagement."
To learn more visit PlatinumNights.com now.
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