Kraft plans to remove artificial dyes from three macaroni and cheese varieties that come in kid-friendly shapes.
Kraft's new recipes, which begin shipping early next year, will be for its macaroni and cheese varieties that come in shapes; they include the Sponge Bob Square Pants, Halloween and winter shapes.
Two new shapes will also be added.
Kraft says that customers are looking for more natural ingredients.
The change doesn't affect Kraft's plain elbow-shaped macaroni and cheese with "original flavor."
The Kraft packaged food company also makes Oscar Mayer and Jell-O.