When you go to the mall and shop in a store, who is watching you and how are they tracking where you go.
There is a company out there that puts equipment in stores that track you and where you go by the Wi-Fi signal of your cell phone and track the MAC address of your device.
They can determine how long you spend in stores, where you go and whether you are a repeat customer.
Euclid Analytics provides this kind of service to Nordstrom stores.
Nordstrom reportedly says that they are just trying to determine busy areas so the stores can have proper staffing and determine what areas interest shoppers.
Euclid says that customer privacy is important and that they don’t know who the phone belongs to, but there is no legal restriction on what they collect.
Shoppers who want to avoid Euclid's tracking have to turn the Wi-Fi antenna on their phones off when coming near stores using the technology.
You can also opt-out of the tracking by visiting the Euclid website and entering your phones MAC address.
There are no stores in our area that use this system.