If you are out of work, down on your luck, or disabled, the government's Food Stamps program can be a lifesaver.
But what about the dogs and cats that live with many of these people?
If you are among the 40 million families who can't afford food for your table, you can't afford decent dog food.
While you can buy Coke or Mountain Dew with your assistance card, you can't buy dog food.
One company is trying to fix the problem.
It relies solely on donations.
The goal: Help strapped pet owners who might otherwise turn their pet over to a shelter, where they are then in some cases put to sleep.
Already, almost 200,000 people have applied for help at PetFoodStamps.org .
Thousands more are donating to prevent people from abandoning animals because they can’t afford to feed them.