In the wake of the news that Wanted member Siva Kaneswaran has signed with a top London modeling agency, another member of the British boy band is also branching out into that field. Women's Wear Daily reports that The Wanted's Max George is the new face of Buffalo David Bitton clothing, along with Sports Illustrated model Hannah Davis .
"Buffalo has a bit of a rock ’n’ roll vibe, which I personally love," Max told WWD . "I felt working with Buffalo was the right fit for me because [they make] great pieces that I’d wear when I’m performing and also in my day-to-day life.
The campaign starts running next month in the August issues of top magazines, and Max and Hannah will also appear on billboards, bus shelters and taxi signs in cities like New York, Miami, Los Angeles, Dallas and Montreal.
Explaining why the company tapped Max for their ads, an exec told WWD, "Buffalo has always done beautiful, sexy advertising , but we wanted to add...a celebrity…we put some pictures on a wall and we knew Max was it.”
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