Purdue University researchers have achieved a breakthrough in football helmet technology that would greatly decrease by half the amount of energy delivered to the brain during impacts.

Researchers have developed a multi-scale, energy-absorbing material.

The complicated solution also happens to be an inexpensive fix, using materials that can be purchased from a hardware store.

Helmet manufacturers have not been enthusiastic about working with researchers to expedite improved padding.

It will cost about $35,000 to develop the pad material and a prototype helmet.

The researchers say that if helmet manufacturers don’t step up, his group could start their own company.