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Justin Timberlake Partners with Bud Light Platinum

Image courtesy of Jeffrey Mayer/WireImage (via ABC News Radio)
Image courtesy of Jeffrey Mayer/WireImage (via ABC News Radio)

Following news of Beyonce 's deal with Pepsi and Taylor Swift 's deal with Diet Coke, Justin Timberlake is getting into the mix: he's the new face of Bud Light Platinum.

As part of the deal, Justin will both star in ads for the beer and serve as a "creative and musical curator" for the brand.  His first commercial for the beverage will run during this Sunday's Grammy Awards: dubbed "Platinum Night," the spot will feature JT's new single "Suit & Tie."

In a statement, Justin said, "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," adding, "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."

AdAge.com notes that Justin and Budweiser go way, way back.  In his 'N SYNC days, he and the group appeared in a "drink responsibly" ad for the brand that's still floating around YouTube .

Another reason JT is the perfect fit for Bud Light Platinum: he's already in the booze business.  He launched his own tequila brand, 901 Silver, back in 2011.  And this won't even be the first company he'll be working with in a creative role: he's done that at Callaway Golf since 2011.

Copyright 2013 ABC News Radio

 

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