The Finish Line Inc. is embarking on an arrangement with a nationwide retailer that executives say could be a real game-changer for the Indianapolis-based athletic shoe and apparel company. Finish Line’s deal with Macy’s, which began this past weekend calls for it to become the exclusive athletic footwear partner of the national department store chain.
Finish Line will start by replacing Macy’s athletic shoe inventory at some stores by converting the shoe departments into Finish Line-branded shops complete with the company’s signature blue logo. On May 5, Finish Line will assume oversight of athletic shoe sales on Macy’s website. Finish Line plans to be branded in 188 Macy’s stores this year and in 472 within the next 18 months. The company has rolled out the platform in eight Macy’s stores so far, including the one in Indianapolis at Castleton Square Mall. Finish Line operates 655 stores in malls across the United States.